Posted in Digital Marketing, Google Ranking Factors, Online Marketing, Search Engine Optimization, SEO, SEO Factors

30 Most Important Google Ranking Factors for SEO

As you all Know Google uses about 200 various factors to rank a site.

 

Apparently.

 

It doesn’t matter how accurate this number is. The sheer magnitude of it is still intimidating. Especially for someone only starting to rank their site.

But here is the catch. Not all those factors are equally important. Some are indeed a must haves but others might not make much of a difference in your market. Many you don’t even have much direct influence on.

If you just launched your site and try to find out what aspects of SEO you should focus on first, here’s a treat for you. A list of the most important Google ranking factors which you should know.

On-Page factors:

The way your page is optimized has the most profound effect on its rankings. Here are the page optimization factors that can affect its search visibility:

  1. Keyword in the title tag. The title meta tag is one of the strongest relevancy signals for a search engine. The tag itself is meant to give the accurate description of the pages content. Search engines use it to display the main title of a search result. Including a keyword in it will indicate to search engine what to rank the page for.
    Ideally, the keyword should be placed at the start of the title tag. Pages optimized this way will rank better than those with keyword closer to the title’s tag end.
  2. Keyword in meta description tag. The importance of the meta description tag today is often discussed in SEO circles. It is nonetheless still a relevancy signal. It is also crucial for gaining user clicks from search results pages. Including the keyword in it makes it more relevant to a search engine and a searcher.
  3. Keyword in H1 tag. H1 tag is yet another relevance factor, serving as a description of the pages content. In spite of an ongoing discussion about its importance, it is still a good practice to include your keyword in a unique H1 tag on a page.
  4. Using keywords in the pages copy. Up until recently, stuffing your page with keywords was a surefire way to increase its rankings for a particular keyword. That’s not the case anymore. Using the keyword in the copy still sends a relevancy signal of what the content is about. How you place it, however, has changed drastically.
  5. The length of the content. These days searchers want to be educated and won’t satisfy with basic information. Google, therefore, looks for authoritative and informative content to rank first. And it’s common sense that the longer your content is, the greater the chance that you can cover more aspects of your topic. Don’t be shy of writing long but highly useful copy then.
  6. Duplicate content. Not all factors can influence your rankings in a positive way. Having similar content across various pages of your site can actually hurt your rankings. Avoid duplicating content and write original copy for each page.
  7. Canonical tag. Sometimes, however, having two URLs with similar content is unavoidable. One of the ways from preventing this from becoming a duplicate content issue is by using a canonical tag on your site. This tag does one simple thing; it tells Google that one URL is equivalent of another, clearly stating that in spite of two pages having the same content, they are in fact one.
  8. Image Optimization. It’s not only text that can be optimized on a page but other media too. Images, for instance, can send the search engine relevancy signals through their alt text, caption, and description for example.
  9. Content Updates. Google algorithm prefers freshly updated content. It does not mean that you have to edit your pages all the time. I believe that for commercial pages, such as product descriptions Google recognizes the fact that they are not as time sensitive as blog posts covering recent events. It is wise however to include some strategy to update certain types of content once every 12 months or so.
  10. Outbound links. Linking to authoritative pages sends trust signals to the search engine. Think of it this way, the only reason why you would send a user to another site is if you wanted them to learn more of the subject. This can be a huge trust factor for Google. Too many outbound links, however, can significantly diminish the page’s PageRank, hurting its search visibility. Outbound links can affect your rankings but use them in moderation.
  11. Internal links. Interlinking pages on your site can pass their strength between them.
  12. Keyword in URL. Including the keyword in the URL slug (that’s the bit that appears after the “.com/“part of the URL) is said to send another relevancy signal to Google.

Site factors:

There are certain site-wide factors that can affect your site’s search visibility as well:

  1. Sitemap. A sitemap helps search engine to index all pages on your site. It is the simplest and most efficient way to tell Google what pages your website includes.
  2. Domain trust. Trust matters. It’s hard no to think that sites Google trusts should rank higher. But how do you build that trust? Brian from Backlinko has a full list of trust factors here. Needless to say, building trust factors of your domain will certainly pay off.
  3. Server location. Some SEOs believe that a server’s location helps to boost rankings for that particular country or region.
  4. Mobile optimized site. Only a year ago, 46% of searchers used mobile exclusively to research. I believe this number increased exponentially in the last 12 months. It would be no surprise then that having a mobile optimized site would affect rankings in some way.
  5. Google Search Console integration. Lastly, having your site verified at Google Webmasters Tools is said to help with your sites indexing. Even if that’s not the case, the tool provides valuable data you can use to optimize your site better.

Off Page factors:

When ranking your pages, Google looks at factors outside of your site as well. Here are some of the key ones:

  1. The number of linking domains. The number of domains linking to you is one of the most important ranking factors.
  2. The number of linking pages. There might be some links from a particular domain to your site; their number is a ranking factor too. However, it is still better to have more links from individual domains rather than from a single domain.
  3. Domain Authority of linking page. Not all pages are equal. Links to pages with higher domain authority will be a bigger factor than those on low authority domains. Therefore, you should strive to build links from high domain authority websites.
  4. Link relevancy. Some SEOs believe that links from pages related to your pages topic carry more relevancy for search engines.
  5. Authority of linking domain. The authority of a domain may be a ranking factor too. For that reason, a link from low authority page on a high authority site will be worth more that from a lower domain authority one.
  6. Links from a homepage. Similarly, some SEOs believe that links from a home page of a linking domain carry more strength than those on one of its pages.
  7. A number of do follow vs. nofollow links. Google officially stated that they don’t count nofollow links (link with rel=nofollow attribute attached). Therefore the number of your do follow links should affect your rankings too.
  8. The diversity of link types. The types of links you build to your site matters too. Too many links of one type may be a spam indicator and impact your rankings negatively.
  9. Contextual links. It is said that links within the content of the page are worth more than links in a sidebar for instance.
  10. Link anchor. Anchor text of a link used to be a strong ranking factor. Today it can be utilized as a web spam indicator, negatively impacting your rankings.

Domain factors:

Lastly, your domain can affect your rankings as well. Some of the domain signals aren’t as strong as they used to be, there are few things worth paying attention to:

  1. Domain registration length. Google considers domains registered for longer than a year as more trustworthy. QUOTE.
  2. Domain history. You may not be the first person who registered the domain. And if your domain has been penalized in the past, its history might affect its current rankings.
  3. Country TLD extension. If you try to target a particular local market, it is said that having a domain with a country specific TLD (.pl, .co.uk or .ie for instance) will help to achieve better rankings for that location.
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Posted in Black Hat Seo, Digital Marketing, Gray Hat Seo, Search Engine Optimization, SEO, Type of SEO, White Hat Seo

Type Of SEO – White, Black & Gray

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There are stark differences in the approach and long-term results of WHITE HAT and BLACK HAT search engine optimization. Though both types of SEO have their proponents, most companies/websites with long-term, stable, and sustainable goals will tend to stay away from the dark-colored variety.

Quick overview:

Basis White Hat SEO Black Hat SEO
Definition White hat SEO utilizes techniques and methods to improve the search engine rankings of a website which don’t run afoul of search engine (mainly Google) guidelines. Black Hat SEO exploits weaknesses in the search engine algorithms to obtain high rankings for a website. Such techniques and methods are in direct conflict with search engine guidelines.
Wholesomeness Level High Very Low (not wholesome at all if you ask those in charge of cleaning search engine result page spam)
Techniques Some white hat SEO techniques include: high quality content development, website HTML optimization and restructuring, link acquisition campaigns supported by high quality content and manual research and outreach. Some black hat SEO techniques include: link spam, keyword stuffing, cloaking, hidden text, and hidden links.
What to Expect Steady, gradual, but lasting growth in rankings. Quick, unpredictable, and short-lasting growth in rankings.

 

Gray Hat SEO – Mixing it up!

Gray hat is a tactic that is merely a mixture of pure white, do only what Google (or whoever) tells us we can and then add a dash of strategies that bend the rules a little.

So for example, if pure gray hat you might build links to your site through link distribution methods, but never would you purchase links directly from a link seller. Or you would write content is great quantities, knowing it isn’t perfectly relevant, but making sure it is of some quality, relevance, and substance, but you would never use a content spinner.

This method is commonly used to help speed up results, but minimize the risk of penalties by the search engines.

If done by someone with excellent skills and a lot of experience, it will appear natural and the site will seem to have acquired its algorithm weights naturally.

If not careful, this can appear to slip into black hat SEO.

 

 

Posted in Uncategorized

Bid Types for Facebook Advertising

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When we are talking of advertisements, one has to mention Facebook advertising. It is by far one of the most popular and also effective advertising forms. Facebook has a lot of users and this makes it a befitting platform for the sake of enhancing the total reach which you have.

However, not all Facebook advertisements turn out to be successful. Ever wondered what sets the best apart from the rest? There are tips, strategies and methods which you need to be aware of. If you have not kept an eye on these points, it will be terribly difficult for you to make the most out of Facebook ads. Here, we will, talk of the main things which you need to know to maximize the benefits you can reap from it.

 

Choose The Apt Bidding Strategies

Facebook has taken advertisements to an altogether new level. Here, not only do you advertise your firm, but you exercise complete control over too many factors. There are four diverse strategies from which you can choose and they are namely

 

  1. CPM: cost per mile / cost per thousand impression
  2.  CPC: cost per clicks
  3. OCPM: optimized CPM
  4. CPA: cost per action

 

Each of these strategies has their own benefits and suitability. The money you are paying for these advertisements differs based upon the strategy which you have chosen. Now, the main thing which you have to do is first determine the type of strategy which will be best for your firm.

 

Remember, this can be a very crucial decision because in the end, it will decide as to whether or not you are able to make the most out of your ads.

 

If you are focusing on micro targeting and you value the views which you receive because your main aim is to increase your exposure, it is CPM that seems to be the best choice. Those who are on the lookout for performance and are more focused on the clicks they get can settle for CPC. If you sell such services where the call to action is important for you, OCPM looks to be good. However, in most cases, it is seen that CPA turns out to be the best bidding option which you have.

 

No doubt, the strategy which you are choosing will depend upon the parameters that are directly a part of your business.

 

Analyze The Cost

Many a times, it is seen that people are not willing to spend a great deal of money on advertisements. However, you need to calculate the returns which you are getting when you put in an investment for such expenses.

 

If your Facebook advertisements are leading to sales, the expenses actually turn out to be an investment. When you have a small budget, you can start slow, but do not neglect these advertisements because there are firms that have managed to increase their business significantly because of the smartness with which they handled Facebook advertisements.

 

So, make sure to devote time, effort and money to your advertisement campaigns because they have immense potential.

Posted in Digital Marketing, Google, Online Marketing, Video Marketing, Youtube, Youtube Marketing

Google Adds Earned Actions in AdWords Reporting for YouTube Advertisers

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Google AdWords has added new columns to video advertising reporting, making it easier for advertisers to determine how well the video ads are actually doing via TrueView. Advertisers can now better understand how viewers engage with their ads and how often those viewers take actions, such as continuing to watch more videos in the channel, sharing the video or subscribing.

Formerly, video ads were simply represented by Follow-on Actions, which didn’t really provide a lot of depth or detail for advertisers seeking specifics about how their video ads were performing. This new series of new columns are the first in Google’s plan to expand video ad reporting options, with additional columns coming over the next few weeks.

The new columns are: Earned views, Earned view rate, Earned subscribers, Earned playlist additions, Earned likes and Earned shares.

In order to use these new reporting columns, you need to ensure that your AdWords for video account is linked to your YouTube channel. As part of the change, Google has also made it easier for advertisers to connect their AdWords account with their YouTube channel, so they’re getting the most effective data possible. Accounts that are not linked will not see the new data.

According to the product announcement, Google’s research shows they’ve seen more than 6,000 campaigns over the last six months generate at least one shared view as a result of every two paid views, demonstrating the efficacy of video ads. Luke Segars, product manager of YouTube ad Effectiveness, wrote, “…we know the YouTube audience isn’t shy about sharing brand content: 3 in 4 YouTube users agree ‘If there is a brand I love, I tend to tell everyone about it.’”

The new columns are currently live in Google AdWords, with the additional columns going live over the next few weeks.

Capture

Posted in Accelerated Mobile Pages, Digital Marketing, Mobile Marketing, Mobile Website, Online Marketing, Webpages, www.ampproject.org

Accelerated Mobile Pages Project, Backed By Google, Promises Faster Pages

Smartphones and tablets have revolutionized the way we access information, and today people consume a tremendous amount of news on their phones. Publishers around the world use the mobile web to reach these readers, but the experience can often leave a lot to be desired. Every time a webpage takes too long to load, they lose a reader—and the opportunity to earn revenue through advertising or subscriptions. That’s because advertisers on these websites have a hard time getting consumers to pay attention to their ads when the pages load so slowly that people abandon them entirely.
Google-New-UpdateThis not only resulted in bad experiences for your traffic but also loss of advertising money. Obviously with a disrupted consumer journey, your ads will not be properly shown, you will not be able to earn money.To help content publishers, marketers and webmasters, Google has announced a new initiative by the name of Accelerated Mobile Pages. This is an open source program where you can now work on creating better experiences on mobile web. Google which is now openly supporting mobile optimized websites has turned attention to the problems faced by webmasters.
The project relies on AMP HTML, a new open framework built entirely out of existing web technologies, which allows websites to build light-weight webpages. To give you a sense of what a faster mobile web might look like, we’ve developed this demo on Google Search:
CaptureThis is the start of an exciting collaboration with publishers and technology companies, who have all come together to make the mobile web work better for everyone. Twitter,Pinterest, WordPress.com, Chartbeat, Parse.ly, Adobe Analytics and LinkedIn are among the first group of technology partners planning to integrate AMP HTML pages.
Posted in Digital Marketing, Mobile Marketing, Mobile Website

The Era of “MO” in SOLOMO

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SOLOMO – For many years people have kept tossing this term. But are we ready for it. An answer to this question is little tricky. Therefore, I am presenting some facts which might surprise you.

  1. As per Google India – 50% website in India are not Mobile ready.
  2. 55% of Traffic coming from Mobile in India (which is highest in the world)
  3. Middle-Class society Income is growing – This has boosted the sale of Smartphone in India.

This 3 Fact emphasize on the topic “Mobile is future of Marketing”. Hence knowing or unknowingly we have entered the era of Mobile Marketing. So if you see we are at “MO” which stands for mobile in the term SOLOMO. Let me explain the term “SOLOMO”- Social Local & Mobile.

Now the first question which strikes my mind is “How to create good Mobile Site”.   Ask yourself what is the overall objective of the business for which you need to have the mobile site.

Types of Mobile Sites one can have-

SOLOMO

Basically all 3 are web design for Mobile site but Google recommend” Responsive Web Design”. But they accept all 3 of them. In the below points have discussed the pros & cons for all 3 types.

 Responsive Web Design Pros & Cons

+ One Url, One Content, No redirect

– May not fit for all strategies

Dynamic Serving

+ Tailored Content for Users

– Content Forking Synchronization efforts

 Separate Mobile Site

+ Custom user experience

– High maintenance costs, redirects, content forking

Posted in Digital Marketing, Online Marketing

Difference between Google Remarketing & Facebook Retargeting

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In Online Industry, people have more often tossed terms like Remarketing and Retargeting . Let me put this way – It is a method for stalking your potential customers by following them throughout their online journey with marketing offers and advertisements. OK stalking may be a little harsh but have you ever noticed after visiting a website for the first time that promotions and offers from the visited website then always pop up on other websites or Facebook? Well that is the basis of Remarketing and Retargeting. It is a powerful tool for attracting new customers, increasing brand exposure, increasing conversion rates and targeting audiences.

Difference between the two?

Remarketing is a product offered through Google’s Ad display network and Retargeting is via Facebook’s news feed. Conceptually they are both similar products and based on your products and services you may choose either one or both.

Know how it work?

By adding a small snippet of code to your website it is possible to create segmented lists based on your different product and service offerings that visitors to your site are added to. By adding the visitors cookie id to a list it is then possible to display the relevant ads to them after they leave your website.

Which is best – In my opinion Google is the best to go for reason as Google has wider reach than Facebook. As Facebook only target people who are in your list & when they are on their Facebook account.

Get started.

If you would like to leverage these powerful tools for attracting new customers and increasing conversions.

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