SOLOMO – For many years people have kept tossing this term. But are we ready for it. An answer to this question is little tricky. Therefore, I am presenting some facts which might surprise you.
- As per Google India – 50% website in India are not Mobile ready.
- 55% of Traffic coming from Mobile in India (which is highest in the world)
- Middle-Class society Income is growing – This has boosted the sale of Smartphone in India.
This 3 Fact emphasize on the topic “Mobile is future of Marketing”. Hence knowing or unknowingly we have entered the era of Mobile Marketing. So if you see we are at “MO” which stands for mobile in the term SOLOMO. Let me explain the term “SOLOMO”- Social Local & Mobile.
Now the first question which strikes my mind is “How to create good Mobile Site”. Ask yourself what is the overall objective of the business for which you need to have the mobile site.
Types of Mobile Sites one can have-
Basically all 3 are web design for Mobile site but Google recommend” Responsive Web Design”. But they accept all 3 of them. In the below points have discussed the pros & cons for all 3 types.
Responsive Web Design Pros & Cons
+ One Url, One Content, No redirect
– May not fit for all strategies
+ Tailored Content for Users
– Content Forking Synchronization efforts
Separate Mobile Site
+ Custom user experience
– High maintenance costs, redirects, content forking
In Online Industry, people have more often tossed terms like Remarketing and Retargeting . Let me put this way – It is a method for stalking your potential customers by following them throughout their online journey with marketing offers and advertisements. OK stalking may be a little harsh but have you ever noticed after visiting a website for the first time that promotions and offers from the visited website then always pop up on other websites or Facebook? Well that is the basis of Remarketing and Retargeting. It is a powerful tool for attracting new customers, increasing brand exposure, increasing conversion rates and targeting audiences.
Difference between the two?
Remarketing is a product offered through Google’s Ad display network and Retargeting is via Facebook’s news feed. Conceptually they are both similar products and based on your products and services you may choose either one or both.
Know how it work?
By adding a small snippet of code to your website it is possible to create segmented lists based on your different product and service offerings that visitors to your site are added to. By adding the visitors cookie id to a list it is then possible to display the relevant ads to them after they leave your website.
Which is best – In my opinion Google is the best to go for reason as Google has wider reach than Facebook. As Facebook only target people who are in your list & when they are on their Facebook account.
If you would like to leverage these powerful tools for attracting new customers and increasing conversions.