Posted in Digital Marketing, Google, Online Marketing, Video Marketing, Youtube, Youtube Marketing

Google Adds Earned Actions in AdWords Reporting for YouTube Advertisers

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Google AdWords has added new columns to video advertising reporting, making it easier for advertisers to determine how well the video ads are actually doing via TrueView. Advertisers can now better understand how viewers engage with their ads and how often those viewers take actions, such as continuing to watch more videos in the channel, sharing the video or subscribing.

Formerly, video ads were simply represented by Follow-on Actions, which didn’t really provide a lot of depth or detail for advertisers seeking specifics about how their video ads were performing. This new series of new columns are the first in Google’s plan to expand video ad reporting options, with additional columns coming over the next few weeks.

The new columns are: Earned views, Earned view rate, Earned subscribers, Earned playlist additions, Earned likes and Earned shares.

In order to use these new reporting columns, you need to ensure that your AdWords for video account is linked to your YouTube channel. As part of the change, Google has also made it easier for advertisers to connect their AdWords account with their YouTube channel, so they’re getting the most effective data possible. Accounts that are not linked will not see the new data.

According to the product announcement, Google’s research shows they’ve seen more than 6,000 campaigns over the last six months generate at least one shared view as a result of every two paid views, demonstrating the efficacy of video ads. Luke Segars, product manager of YouTube ad Effectiveness, wrote, “…we know the YouTube audience isn’t shy about sharing brand content: 3 in 4 YouTube users agree ‘If there is a brand I love, I tend to tell everyone about it.’”

The new columns are currently live in Google AdWords, with the additional columns going live over the next few weeks.

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Posted in Accelerated Mobile Pages, Digital Marketing, Mobile Marketing, Mobile Website, Online Marketing, Webpages, www.ampproject.org

Accelerated Mobile Pages Project, Backed By Google, Promises Faster Pages

Smartphones and tablets have revolutionized the way we access information, and today people consume a tremendous amount of news on their phones. Publishers around the world use the mobile web to reach these readers, but the experience can often leave a lot to be desired. Every time a webpage takes too long to load, they lose a reader—and the opportunity to earn revenue through advertising or subscriptions. That’s because advertisers on these websites have a hard time getting consumers to pay attention to their ads when the pages load so slowly that people abandon them entirely.
Google-New-UpdateThis not only resulted in bad experiences for your traffic but also loss of advertising money. Obviously with a disrupted consumer journey, your ads will not be properly shown, you will not be able to earn money.To help content publishers, marketers and webmasters, Google has announced a new initiative by the name of Accelerated Mobile Pages. This is an open source program where you can now work on creating better experiences on mobile web. Google which is now openly supporting mobile optimized websites has turned attention to the problems faced by webmasters.
The project relies on AMP HTML, a new open framework built entirely out of existing web technologies, which allows websites to build light-weight webpages. To give you a sense of what a faster mobile web might look like, we’ve developed this demo on Google Search:
CaptureThis is the start of an exciting collaboration with publishers and technology companies, who have all come together to make the mobile web work better for everyone. Twitter,Pinterest, WordPress.com, Chartbeat, Parse.ly, Adobe Analytics and LinkedIn are among the first group of technology partners planning to integrate AMP HTML pages.
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