Smartphones and tablets have revolutionized the way we access information, and today people consume a tremendous amount of news on their phones. Publishers around the world use the mobile web to reach these readers, but the experience can often leave a lot to be desired. Every time a webpage takes too long to load, they lose a reader—and the opportunity to earn revenue through advertising or subscriptions. That’s because advertisers on these websites have a hard time getting consumers to pay attention to their ads when the pages load so slowly that people abandon them entirely.
This not only resulted in bad experiences for your traffic but also loss of advertising money. Obviously with a disrupted consumer journey, your ads will not be properly shown, you will not be able to earn money.To help content publishers, marketers and webmasters, Google has announced a new initiative by the name of Accelerated Mobile Pages. This is an open source program where you can now work on creating better experiences on mobile web. Google which is now openly supporting mobile optimized websites has turned attention to the problems faced by webmasters.
The project relies on AMP HTML, a new open framework built entirely out of existing web technologies, which allows websites to build light-weight webpages. To give you a sense of what a faster mobile web might look like, we’ve developed this demo on Google Search:
This is the start of an exciting collaboration with publishers and technology companies, who have all come together to make the mobile web work better for everyone. Twitter,Pinterest, WordPress.com, Chartbeat, Parse.ly, Adobe Analytics and LinkedIn are among the first group of technology partners planning to integrate AMP HTML pages.